Adelphic and PushSpring Launch “Mobile to Mobile” Partnership Providing Ad Buyers Access to App Audience Data
WALTHAM, Mass., Sept. 12, 2016 /PRNewswire/ — Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with PushSpring, the first and largest independent app-based mobile audience platform, enabling ad buyers to target audience segments using PushSpring’s proprietary mobile app audience data and execute targeted mobile and cross-channel ad campaigns at scale, via the Adelphic platform.
The PushSpring Audience Console™ provides marketers and agencies the ability to quickly create custom segments or access pre-built segments, export audiences for activation and upload them for analysis. Through the partnership, PushSpring segments are seamlessly transferred and made available to buyers in the Adelphic platform through the Adelphic Data API, expanding the scope of Adelphic’s data offering to cover both mobile web and in-app insights. The deterministically-sourced and verified device-level data contains more than 180 million unique device IDs which can be used in conjunction with Adelphic’s recently-launched Behavior Graph™ to deliver highly-targeted ads across mobile and desktop.
“Mobile is the increasingly the center of gravity for consumers. As ad spend continues to shift to mobile screens, buyers are demanding greater access to deterministic and customizable targeting data,” said Brandon Zirkle, VP of Partnerships of PushSpring. “PushSpring mobile-originated data is a natural fit for the Adelphic mobile-first DSP, and our partnership allows agency and brand clients to seamlessly activate the best-performing audiences for their mobile and cross-device campaigns, informed by our app-based data.”
Using PushSpring’s Custom Segment Builder, ad buyers can create segments with attributes including app ownership, Personas, and demographic targets, among others. These segments are provisioned via Adelphic’s Data API into a buyer’s seat with a one-step workflow.
“It’s easy to see why PushSpring’s data is in such high demand, app data is exceptionally effective for marketers and agencies that want to reach a specific audience,” said Gina Kim, head of partnerships for Adelphic. “Extending PushSpring’s mobile app data cross channel as ad buying moves from a screen-specific to a more audience-based approach, ensures that our clients have the data they need to achieve their advertising goals.”
PushSpring is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.
Adelphic is the leading mobile and cross-device demand side platform. Adelphic provides an enterprise-ready software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers on the move. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, yielding rich, nuanced portraits of real consumers. Founded in 2011, Adelphic is funded by Matrix Partners, Blue Chip Venture Company and Google Ventures. For more information, visit adelphic.com.