Venture Investing in Digital Media and Big Data

Advertising Age Names Kinetic Social as One of the 50 Best Places to Work in Advertising & Media

NEW YORK, NY–(Marketwired – Nov 16, 2015) – Kinetic Social, a leading social marketing data and technology company, today was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Kinetic was among 50 companies selected based on criteria such as hiring practices, benefits packages, salaries, and workplace environment. Nearly 20,000 people were surveyed as part of the selection process.

Kinetic strives to develop and maintain a work environment that facilitates and values creative thinking, innovation and initiative. The company’s team is composed of social media experts across multiple disciplines, including advertising, creative, engineering and data science. All of these employees are encouraged to collaborate and contribute across departments through policies such as flexible seating arrangements and open meetings that welcome junior staff to sit in on senior-oriented sessions. These collaborations have helped Kinetic develop the products and services advertisers need to keep up with the fast-changing world of social marketing.

The company has enjoyed almost an 80 percent revenue growth rate over the past year while expanding its headcount to nearly 90 employees. It raised $17.5 million in financing earlier this year and became both a Pinterest Ads API Partner and an Instagram API Partner, making it one of the first companies to help advertisers access those growing social platforms. Along with its status as a Facebook Marketing Partner and Twitter Official Partner, Kinetic helps brands connect with their audiences through paid media across the social landscape.

“As always, the competition was tough. Out of the hundreds of companies who applied, we’re calling out more honorees than ever before. Fifty big shops, independents, agencies, ad tech, and media companies earned recognition for being leaders in recruiting, retaining, and cultivating talent,” said Ken Wheaton, editor of Advertising Age. “At the end of the day all these organizations are in the talent business and they’re doing it right. They’re finding interesting, relevant, and often unexpected ways to create cultures and work environments that keep employees engaged.”

“Being named one of the Best Places to Work is truly an honor, because it speaks to our internal culture as much as to our external accomplishments,” said Don Mathis, CEO of Kinetic Social. “The advertising business is all about strengthening relationships with clients by delivering results. The people at Kinetic are instrumental in both maintaining those relationships and building the technology that allows us to succeed. We’ve built a workplace where everyone contributes and has a stake in our results, and we’re incredibly proud of the team and the company we’ve become.”