Bidtellect Appoints Scott Wolf as CRO
DELRAY BEACH, Fla.–(BUSINESS WIRE)–Bidtellect, a leading Native Advertising technology and solutions company, today announced the hiring of Scott Wolf as the company’s Chief Revenue Officer. In this new role for the Company, Mr. Wolf will oversee the rapidly growing company’s sales efforts as well as spearheading its expansion into new marketplaces and partnerships.
Mr. Wolf will be responsible for coordinating the efforts of both advertiser and publisher sales currently led by Andrew Horlick, VP-National Sales and Craig Aron, VP Publisher Development and Partnerships, respectively. Mr. Wolf has more than 30 years of experience successfully building and leading national sales organizations in publishing and digital advertising.
“We are excited to welcome Scott Wolf aboard. As CRO of Everyday Health, he was one of the key architects in one of the most remarkable success stories in digital media over the past 10 years,” said Lon Otremba, Bidtellect CEO. “Scott was instrumental in growing the company from $2 million to over $200 million during his tenure, which ultimately led to a successful IPO last year. We look forward to him working closely with Andrew and Craig to develop the most formidable sales organization in all of digital advertising.”
“My personal and professional philosophy of team and commitment to winning is completely in sync with that of the Bidtellect team, and I can’t wait to get started in continuing the amazing growth of the company,” said Mr. Wolf.
In 2015 alone, Bidtellect experienced significant double-digit growth due to the high demand for its Native Advertising Solutions and Technologies. Earlier in the year, the company raised $22.35 million in Series B funding led by Blue Chip Venture Company, and joined by G20 Ventures and previous venture investor Valhalla Partners. Bidtellect was founded by Chairman John Ferber, who also co-founded Advertising.com, which was sold to AOL in 2004 for $500 million.
Launched in 2013 by a group of the digital media industry’s most successful ad tech pioneers, Bidtellect® is the global leader in Native Advertising technologies and solutions. The Bidtellect platform – built from the ground up to accommodate the unique challenges associated with delivery of targeted Native ads across all devices and in all formats — offers advertisers, agencies and media companies a unique and powerful toolset. Bidtellect’s proprietary state of the art technology – the most advanced in the industry today – allows Native ad planning, buying, selling and overall management on a single platform. By utilizing Bidtellect’s Native DSP (nDSP), Native SSP (nSSP) and openRTB 2.3 Native Exchange, advertisers and publishers can now implement effective Native campaigns at scale with maximum optimization and ROI.