Genesis Media Names Rich Knopke Chief Revenue Officer
NEW YORK, Nov. 5, 2015 /PRNewswire/ — Genesis Media, the industry’s first attention platform creating the most viewable ad experiences in engaging content, today announced that Rich Knopke has joined the company as Chief Revenue Officer. His addition to the executive team will serve to improve Genesis Media’s ability to drive sales of the company’s unique technology offering – a one-to-one, high-impact ad solution – with clients from across the video industry.
“Rich’s impressive sales background at leading media companies makes him a vital resource for Genesis Media,” said Genesis Media CEO Mark Yackanich. “His capacity to build lasting and profitable client relationships, not to mention sustainable revenue streams, will prove invaluable as we continue to increase our footprint in the market.”
Knopke joins Genesis Media from Gannett Digital, publisher of USA TODAY and over 90 other U.S. properties, where he was Senior Vice President of Sales. He has spent over two decades in the sales space, with tenure at world-renowned publishers including NBC Universal, Dow Jones, and CNN. Prior to Gannett Digital, Knopke was National Vice President of Sales at Tremor Video, where he spent nearly seven years in executive leadership. With an extensive track record of building and leading successful sales teams and driving revenue in highly competitive digital-centric environments, he will help the sales team at Genesis Media better communicate the power of the company’s technology to drive larger deals in retail and programmatic at-scale.
“I am excited to join the Genesis Media team and play such an important role in the company’s growth,” said Rich Knopke. “I remain incredibly impressed with the company’s technology, data and analytics, and look forward to building a first-class sales organization. This cultivated approach will ensure our solutions are touted across not only agency buying teams, but also strategy, programmatic and creative teams, as well as clients.”
For more information about Genesis Media and its services, please visit http://www.genesismedia.com.
About Genesis Media
Genesis Media creates the most viewable ad experiences in engaging content. It is the only company that turns attention into value by dynamically pairing quality editorial with video ads. Leading national advertising agencies and premium publishers rely on Genesis Media’s software to effectively measure digital consumer attention in real-time at the page level, while accurately quantifying the true value of publisher content.
For publishers without video, Genesis Media uses data to dynamically create and insert relevant inventory and open up new streams of revenue. Genesis Media also provides digital advertising agencies in need of inventory with guaranteed viewable, brand-safe videos for their clients. The company is headquartered in New York City with offices in Chicago, Los Angeles and Detroit.