Venture Investing in Digital Media and Big Data

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Articles on funds, upcoming investment rounds and more.

UberMedia Honored by Entrepreneur Magazine as One of the Best Entrepreneurial Companies in America

October 25 2016, by Maddie Caldemeyer

UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine. This coveted ranking by one of the most respected business publications celebrates privately owned companies that are distinguished business performers worthy of note to competitors, […]

Adelphic and PushSpring Launch “Mobile to Mobile” Partnership Providing Ad Buyers Access to App Audience Data

September 12 2016, by Maddie Caldemeyer

WALTHAM, Mass., Sept. 12, 2016 /PRNewswire/ — Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with PushSpring, the first and largest independent app-based mobile audience platform, enabling ad buyers to target audience segments using PushSpring’s proprietary mobile app audience data and execute targeted mobile and cross-channel ad campaigns at […]

Mission Ready Announces Letter of Intent to Acquire Wild Things for USD $4.5MM

August 31 2016, by Maddie Caldemeyer

VANCOUVER, B.C. – August XX, 2016 – Mission Ready Services Inc. (“Mission Ready” or the “Company”) (TSX-V: MRS) is pleased to announce that it has signed a Letter of Intent (“LOI”) to acquire Wild Things, LLC (“Wild Things)”) for USD $4.5MM. Founded in 1981, Wild Things is a leading manufacturer of technical outerwear and gear […]

Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”

July 14 2016, by Maddie Caldemeyer

“UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail category. The company says it developed the approach to fight against the blunt, “one size fits all” approach of conventional geofences. Several years ago, xAd introduced what it called SmartFencing, which is conceptually […]

CATAPULT ACQUIRES XOS DIGITAL AND PLAYERTEK, CEMENTS GLOBAL MARKET LEADERSHIP FOR SPORTS ANALYTICS SOLUTIONS

July 13 2016, by Maddie Caldemeyer

MELBOURNE, 13 July, 2016 – Catapult Group International Pty Ltd (ASX:CAT) and XOS Digital, Inc. today announced that they have entered into a definitive merger agreement under which Catapult will acquire Boston-based XOS Digital, a market leader in video-based technology, for US$60 million (A$80.1 million). Catapult has also announced the acquisition of Ireland-based PlayerTek, a […]

Shoppers Lean On Mobile, As Marketers Refine Location Targeting

July 13 2016, by Maddie Caldemeyer

“As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they get. Even though just past the start of summer, back-to-school shopping already has begun, according to the recent Rubicon Project, conducted by Penn Schoen Berland, comprising 1,500 interviews of parents. The […]

Catapult to more than double revenue with XOS Technologies deal

July 13 2016, by Maddie Caldemeyer

“Think of ASX-listed companies with a meaningful market share in the US and stocks like Westfield, Brambles, Computershare and News Corp come to mind. Catapult Group (CAT, $3.80 trading halt), the homegrown developer of wearable analytic devices for sportspeople and teams, rarely blips on the radar, despite being well known across the global jock fraternity. […]

UberMedia Launches ‘Optimal GeoSpace’ Technology to Help Retailers Better Understand and Target Customers

July 13 2016, by Maddie Caldemeyer

“PASADENA, CA (PRWEB) JULY 13, 2016 UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today launched Optimal GeoSpace, a patent-pending mobile location technology that dynamically renders a customized virtual fence around individual retail shopping areas, enabling retail marketers to fully capitalize on the actual footprint of a customer to their […]

‘You just need to focus on the customer’: New Kinetic Social CEO Matt Gilbert on his new role, vision

July 13 2016, by Maddie Caldemeyer

“Social marketing services and technology company Kinetic Social has announced the appointment of Matt Gilbert, a long-tenured digital leader, as CEO. The New York-based company also added Gilbert to their board of directors. Most recently, Gilbert was the SVP and general manager of the loyalty solutions group for Merkle, a position he gained after the […]

Kinetic Social Names Former Merkle Exec Matt Gilbert CEO as Company Grows As Business Across Both Social and Open Web

July 13 2016, by Maddie Caldemeyer

“NEW YORK, NY–(Marketwired – Jul 13, 2016) – Kinetic Social, a leading social marketing services and technology company, today announced the appointment of digital marketing veteran Matt Gilbert as CEO as well as to the company’s Board of Directors. Gilbert’s experience includes an 18-year track record of increasing company market share and profitability in both […]

Aprecia Pharmaceuticals Secures up to $30 million from Hercules Capital

July 6 2016, by Angie Fischer

“LANGHORNE, Pa., July 5, 2016 /PRNewswire/ — Aprecia Pharmaceuticals Company (Aprecia), a commercial stage pharmaceutical company developing, manufacturing and marketing fast melt formulations of high dose pharmaceuticals, today announced that it has entered into an up to $30 million debt financing agreement with Hercules Capital, Inc.. Aprecia manufactures its products using its proprietary ZipDose® technology […]

Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video Viewability Targeting

December 18 2015, by Blue Chip Venture Company

NEW YORK–(BUSINESS WIRE)–Genesis Media, the industry’s first attention platform creating the most viewable ad experiences in engaging content, today announced Content Channels, a new offering that allows advertisers to target consumers through the content they are most engaged with at that moment. Marketers can now deliver the highest-impact messages on the highest-quality pages to targeted […]

Mobile Marketer UberMedia Introduces The Concept Of “LROI”

December 3 2015, by Blue Chip Venture Company

Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits. Michael Hayes, UberMedia’s Chief Revenue Officer, uses the term “Location Visit Optimization” to describe the process of using location data to increase the effectiveness of mobile campaigns […]

UberMedia Reveals: Retail Brand Loyalty is Not Dead, Especially During Biggest Shopping Weekend of the Year

December 1 2015, by Blue Chip Venture Company

LOS ANGELES–(BUSINESS WIRE)–Retail brand loyalty is alive and at the heart of U.S. consumers this holiday season. Today,UberMedia, a cross-screen mobile insights, advertising and measurement platform that uniquely combines more than 1.5 billion first-party mobile data signals, reveals proprietary data surrounding its in-depth look at holiday shopping behavior. These holiday shopping insights were gathered from […]

XOS DIGITAL ANNOUNCES RELEASE OF XOS THUNDERVR

November 30 2015, by Blue Chip Venture Company

BOSTON, MA– November 19, 2015– XOS Digital, Inc. (XOS), the leading provider of coaching technology for sports organizations, today announced the release of XOS ThunderVR (virtual reality). ThunderVR provides sports organizations with an immersive performance training module as well as a unique fan experience portal. This technology has recently been adopted by football programs at […]

Advertising Age Names Kinetic Social as One of the 50 Best Places to Work in Advertising & Media

November 17 2015, by Blue Chip Venture Company

NEW YORK, NY–(Marketwired – Nov 16, 2015) – Kinetic Social, a leading social marketing data and technology company, today was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Kinetic was among 50 companies selected based on criteria such as hiring practices, benefits packages, salaries, and workplace environment. […]

Kinetic Social Updates SaaS Platform for Paid Social Campaigns, Earns Instagram Partner Program Badge

November 11 2015, by Blue Chip Venture Company

NEW YORK, NY–(Marketwired – Nov 10, 2015) – Kinetic Social, a leading social marketing data and technology company, has unveiled substantial upgrades to its software as a service (SaaS) platform, which include updates to its campaign reporting, insights and campaign error prevention tools. The reporting upgrade allows advertisers to better understand and generate insights from […]

Scale Computing Wins Vendor Excellence Award at Midmarket CIO Forum

November 9 2015, by Blue Chip Venture Company

INDIANAPOLIS, Nov. 5, 2015 /PRNewswire/ — Scale Computing, the leader in hyperconverged storage, server, and virtualization solutions for midsized users, today announced it has won the Vendor Excellence Award for Best Midmarket Strategy, presented at the recent Midmarket CIO Forum by Boardroom Events. The awards, judged by a panel of CIOs, recognize vendors and IT teams […]

Bidtellect Appoints Scott Wolf as CRO

November 9 2015, by Blue Chip Venture Company

DELRAY BEACH, Fla.–(BUSINESS WIRE)–Bidtellect, a leading Native Advertising technology and solutions company, today announced the hiring of Scott Wolf as the company’s Chief Revenue Officer. In this new role for the Company, Mr. Wolf will oversee the rapidly growing company’s sales efforts as well as spearheading its expansion into new marketplaces and partnerships. Mr. Wolf […]

Genesis Media Names Rich Knopke Chief Revenue Officer

November 5 2015, by Blue Chip Venture Company

NEW YORK, Nov. 5, 2015 /PRNewswire/ — Genesis Media, the industry’s first attention platform creating the most viewable ad experiences in engaging content, today announced that Rich Knopke has joined the company as Chief Revenue Officer. His addition to the executive team will serve to improve Genesis Media’s ability to drive sales of the company’s unique […]

Put Video Ads Where User Attention Truly Resides

November 3 2015, by Blue Chip Venture Company

“Viewability is kicking brands and agencies in the gut,” said Mark Yackanich, CEO of Genesis Media, in a recent extensive interview. Genesis Media recognized problems associated with fraud and viewability as early as 2010, when the company was founded. With ever increasing demand for video ad inventory (which eMarketer has estimated will reach $7.5 billion […]

Ad Tech Executives Continue to Flock to Adelphic’s Programmatic Advertising Platform

October 29 2015, by Blue Chip Venture Company

WALTHAM, Mass.–(BUSINESS WIRE)–Programmatic is no longer a trend, it is a standard. In fact, programmatic is becoming table stakes in mobile display advertising as total spend is expected to reach $20 billion by 2017. Despite the industry’s momentum, ad tech is simultaneously entering a new era of walled gardens. As the leading mobile and cross-channel […]

xAd Partners With Adelphic, Extends Location-Based Targeting

October 28 2015, by Blue Chip Venture Company

Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with xAd, a location platform. Adelphic will get access to xAd’s location-based targeting, bringing it to scale programmatically through Adelphic’s platform. Adelphic clients will have access to xAd’s proximity targeting parameters that automatically geofence new campaigns based on data gleaned from previous campaigns. The parameters […]

Scale Computing Announces EMEA/UK Expansion

October 8 2015, by Blue Chip Venture Company

INDIANAPOLIS, Oct. 7, 2015 /PRNewswire/ — Scale Computing, the leading provider of hyperconverged solutions, announced the expansion of their international offices in EMEA and the United Kingdom with several new executive hires and aggressive partner and customer adoption programs. The international offices have seen enormous revenue and customer increases in the past five years, necessitating the need […]

St Richard’s Catholic College Moves from EMC to Scale Computing

October 8 2015, by Blue Chip Venture Company

INDIANAPOLIS, Oct. 6, 2015 /PRNewswire/ — Scale Computing, the leading provider of hyperconverged solutions, announced today that UK-based St Richard’s Catholic College has selected its HC3 system to bring its infrastructure and student learning experience into the 21st century. St Richard’s has a 50-year tradition of high quality education as a foundation to build upon, […]

Linkable Networks Launches The First Fully Digital Shopper Attribution Solution

October 8 2015, by Blue Chip Venture Company

Linkable Networks today announced the launch of the Linkable Shopper Attribution Platform, enabling retailers to, for the first time, directly measure the impact of their digital media on in-store sales based on actual consumer transactions. A retailer’s in-store shopper data has previously been limited to test and control or panels for measurement. With the introduction […]

IT Executives honor Scale Computing with an XCellence Award for Best Hardware at the 2015 Midsize Enterprise Summit West

October 1 2015, by Blue Chip Venture Company

INDIANAPOLIS, Oct. 1, 2015 /PRNewswire/ — Scale Computing, the leading provider of hyperconverged solutions, announced today that it has been honored at The Channel Company’s Midsize Enterprise Summit West event with an XCellence Award for excellence in the Mid-Market Solution: Hardware category.  At MES, IT executive attendees vote for the most distinguished midmarket products, services and […]

Adelphic Expands Operations Globally with New European Hub

September 24 2015, by Blue Chip Venture Company

WALTHAM, Mass.–(BUSINESS WIRE)–Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it has expanded operations into Europe. The move comes on the heels of data released by IAB Europe, which found that the European mobile programmatic ad market jumped 70.5 percent in 2014. As the market appetite for mobile advertising booms, Adelphic will […]

Adelphic and Opera Mediaworks Introduce High Quality Video to Mobile Programmatic Buyers

September 22 2015, by Blue Chip Venture Company

WALTHAM, Mass.–(BUSINESS WIRE)–Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it has partnered with Opera Mediaworks to bring high quality video to mobile programmatic buyers through its platform. Currently the only brand-focused DSP with access to Opera’s Instant-Play™ HD video technology, Adelphic exclusively enables its clients to leverage this offering to deliver […]

Kinetic Social Joins Instagram Ads API, Ups Brand Engagement

September 21 2015, by Blue Chip Venture Company

Kinetic Social, a social-marketing data and tech firm, has announced integration with Instagram ads API. The company is also a Facebook marketing partner, a Twitter Official partner, and Pinterest ads API partner and works on a non-API basis with LinkedIn and YouTube. Don Mathis, CEO of Kinetic Social, says the company was invited to beta […]

Scale Computing Selected to Present at the Reckoning 2015

September 14 2015, by Blue Chip Venture Company

HALF MOON BAY, Calif., Sept. 14, 2015 /PRNewswire/ — Jason Collier, co-founder of Scale Computing, the leading provider of hyperconverged solutions to the mid-market, has been selected as one of the speakers at the emerging and insightful technology conference entitled The Reckoning.  Taking place September 13-15, this conference asks IT professionals (or ‘technologists’) to think […]

Scale Computing Elevates Phil White to Chief Technology Officer

September 10 2015, by Blue Chip Venture Company

SAN FRANCISCO, Sept. 9, 2015 /PRNewswire/ — Scale Computing, the leading provider of hyperconverged solutions, today announced the promotion of Phil White to Chief Technology Officer, where he will be responsible for overseeing the underlying innovation behind Scale’s products as the company grows its vision and expands its customer base. White moves to CTO in […]

Funded in the Alley: Kinetic Social

September 10 2015, by Blue Chip Venture Company

With the amount of users on Facebook, Instagram and other social media sites rapidly growing, it’s a minefield for getting your brand image out there. Brands are lining up to spendi big bucks due to the amount of potential exposure that awaits. Kinetic Social provide you a social marketing service to help you navigate the […]

Sports Video Industry Veteran Joins XOS Digital

September 10 2015, by Blue Chip Venture Company

WILMINGTON, MA – September 8, 2015– XOS Digital Inc., the leading provider of content management solutions and digital coaching technology for sports organizations, announced today the hiring of industry veteran, Joe Boyle, as Senior Director of Basketball Product Marketing and Sales. “Joe is a consummate professional with immense knowledge of the Basketball market and the […]

Bidtellect Taps Cloudera to Accelerate Data-driven Marketing and to Power Real-time Bidding Platform

September 10 2015, by Blue Chip Venture Company

PALO ALTO, Calif., Sept. 10, 2015 (GLOBE NEWSWIRE) — Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop™, announced today that Bidtellect, a leading native advertising technology and solutions company that secured $22.35 million in funding earlier this year, is using a Cloudera enterprise data hub to support its real-time bidding (RTB) […]

Bidtellect Bows Intellibid 3.0 to Advance Native Ad Optimization

September 4 2015, by Blue Chip Venture Company

DELRAY BEACH, Fla. & NEW YORK–(BUSINESS WIRE)–Bidtellect, the leading Native Advertising technology platform, has announced the release of the 3rd generation of Intellibid℠, its proprietary optimization engine. This latest release of Intellibid℠ represents a major market-leading advancement in the tool that is poised to elevate the quality and performance of native programmatic advertising at scale. […]

Scale Computing recognized by CRN as a 2015 Emerging Vendor

July 31 2015, by Blue Chip Venture Company

INDIANAPOLIS – Scale Computing, the leading provider of hyperconverged solutions, today announced today it has been named to The Channel Company’s exclusive 2015 CRN® Emerging Vendors List. The annual list features up-and-coming technology vendors that have introduced innovative new products, creating opportunities for channel partners in North America to create high-margin, cutting-edge solutions for their customers. The vendors recognized this year have […]

Kinetic Social Launches Creative Studio to Guide Advertisers in Developing Unique Content That Excels in Social

July 28 2015, by Blue Chip Venture Company

NEW YORK, NY — (Marketwired) — 07/28/15 — Kinetic Social, a leading social marketing data and technology company, has launched Creative Studio to help advertisers create and curate on-brand content that delights audiences and excels on social. Creative Studio is a full-service offering, helping brands create authentic moments for initiating conversations that move beyond product-centric […]

UberMedia Announces Location Visit Optimization – the New Holy Grail of Mobile Advertising

July 22 2015, by Blue Chip Venture Company

LOS ANGELES–(BUSINESS WIRE)–UberMedia, a cross-screen mobile ad platform that uniquely combines more than 1.5 billion first-party mobile data signals to deliver hyper-focused, custom ad campaigns for advertisers, has just invented, patented and launched Location Visit Optimization (LVO), a system that dramatically boosts relevance and performance of mobile ad campaigns based on real-world location visits. LVO […]

Kinetic Social Picks Up $17.5 Million In Funding To Fuel Creative Push

July 21 2015, by Blue Chip Venture Company

Kinetic Social is choosing growth over profitability.The social ads company, which announced $17.5 million in venture cash from Multiplier Capital and Bridge Bank on Tuesday, will use the bulk of its funding to ramp up its content management and creative services through an internal outfit the company is calling Creative Studio. The infusion brings Kinetic’s […]

Native Ad Exchange Bidtellect Raises $22.35 Million in New Funding

July 17 2015, by Blue Chip Venture Company

Native advertising exchange Bidtellect has raised $22.35 million in new capital to help the company build out its technology platform, product development, and sales and marketing teams. The Series B funding round was led by new investors Blue Chip Venture Company and G20 Ventures and also included existing investor Valhalla Partners. The company previously raised […]

Scale Computing Closes $18 Million Funding Round

July 17 2015, by Blue Chip Venture Company

INDIANAPOLIS, July 15, 2015 /PRNewswire/ — Scale Computing, the leading provider of hyperconverged solutions, today announced that it has closed on an $18 million funding round. Funds will be used to help quickly deliver innovative new products to global customers, as the company continues to drive market adoption of hyperconvergence in the midmarket. Financing was […]

Scale Computing Provides Rock-Solid Hyperconvergence for City of St. Cloud’s ERP Solution

July 8 2015, by Blue Chip Venture Company

INDIANAPOLIS, July 8, 2015 /PRNewswire/ — Scale Computing, the leading provider of hyperconverged solutions, today announced that the City of St. Cloud, Minnesota, has deployed its HC3® Virtualization Platform for its price, ease of use and operation, and reliability as part of an ERP rollout rather than purchasing an additional SAN to host the new […]

Kinetic Social Named a Pinterest Ads API Partner

June 19 2015, by Blue Chip Venture Company

NEW YORK, NY–(Marketwired – Jun 18, 2015) – Pinterest officially announced the Marketing Developer Partner Ads API today, naming Kinetic Social, a leading social marketing data and technology company, one of the initial launch partners. Since beta testing on the Pinterest platform several months ago, Kinetic has been helping brands such as footwear maker Teva, […]

Mobile Video A Growth Engine For Exchanges, But Brands Need More Buying Power

June 17 2015, by Blue Chip Venture Company

Once measurement is fully in place, experts predict demand for mobile programmatic video and connected TV apps to reach a tipping point. Some programmatic platforms, such as mobile DSP Adelphic, are already seeing the shift.Mobile video accounts for 7.3% of all Adelphic campaigns, representing 18.2% of total spend through its platform. Sixty percent of its […]

Adelphic, Facebook’s LiveRail Strike Programmatic Ad Deal

June 15 2015, by Blue Chip Venture Company

Adelphic, a mobile and cross-channel demand-side platform that counts Google Ventures among its backers, said it has inked a deal with LiveRail (now part of Facebook) to bring connected TV ad inventory to programmatic buyers. Adelphic said the linkage will enable its clients, which include trading desks, to buy ads programmatically to consumers who use connected […]

Mid-Market Opportunity Ripe for Hyperconvergence, Says Analyst Study

June 12 2015, by Blue Chip Venture Company

INDIANAPOLIS, June 10, 2015 /PRNewswire/ — Small to mid-sized companies struggle with storage complexity, data center complexity, cost, and time investments, according to the 2015 State of SMB IT Infrastructure Survey, conducted by ActualTech Media. Nearly 600 technology professionals from organizations with fewer than 500 employees responded to the survey, conducted fromMarch 11th to March 25th […]

Unmetric Partners With Kinetic Social to Provide Competitive Insights for Social Media Ad Campaigns

June 12 2015, by Blue Chip Venture Company

Unmetric, the only social media intelligence platform focused on brands, today announced a partnership with Kinetic Social, a leading social data and ad technology company. Under the partnership, Kinetic Social’s content management teams will integrate insights and data from Unmetric’s competitive intelligence and benchmarking platform into the Reporting Suite of Kinetic’s social media planning and […]

ShareThis Sales Executive Named ThinkLA Salesperson of the Year

June 8 2015, by Blue Chip Venture Company

PALO ALTO, Calif., June 8, 2015 /PRNewswire/ — ShareThis, the company that makes social data actionable, is excited to announce that their Director of Sales, West, Michael Kirschenbaum, was awarded ThinkLA’s Sales Person of the Year. This honor was given based on Mike’s steadfast enthusiasm for helping brands and marketers connect with their target consumers. He […]

Genesis Media Teams Up With Moat To Push More Viewable Video Impressions

June 2 2015, by Blue Chip Venture Company

Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a partnership with Moat, accounts for the Media Rating Council’s standard for video viewability (50% of a player be in-view for two consecutive seconds) and an additional Genesis guarantee that ads […]